Acura Introducing Diesal Cars
Written by man on September 8th, 2009 in Other.
In March 2006, the Honda Motor Company celebrated a vital milestone : the 20 th anniversary of their luxury brand, Acura. Created to give Honda backers a luxurious make that they might be proud of, Acura has successfully expanded the company’s reach way beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let’s take a glimpse at Acura’s past, their present line up, and what the subsequent twenty years may bring for this esteemed Japanese automaker.
Back in 1981, Honda saw a possibility opening up for itself that no one in Honda’s HQ would have liked to lose out on: building and selling expensive automobiles to Yank customers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and urgent commend for the three models it was then selling in the U.S, so the call to market more costly and upscale vehicles was viewed as a robust possibility.
When Honda management made a decision to go with the upscale brand, they did this knowing the cars would ultimately have to stand except for Honda to order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each automobile was fitted out and retuned to compete directly against the leading luxury cars of that time.
The first 2 models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a 3 doorway coupe based on a Honda Civic platform. Later, the NSX two seat racer was brought out to fight Porsche and the Vigor sedan was introduced to fill the opening between the Integra and the Legend.
Over time, the numerous model names were dropped and replaced by autos with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the 3 other models to comprise this Acura line up. A touch smaller SUV, the RDX, will be joining Acura’s line up later in 2006.
The future of Acura looks bright in spite of robust worldwide competition. Although Honda jumped into the market some years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Jap rivals for more than a decade now. Some critics have said that this misstep has hurt Acura, while others see it as a standard conservative Honda decision to grow the Honda brand instead.
Future changes for Acura are dodgy, but model changes will probably include the introduction of diesel powered autos and more hybrid offerings. Some car critics have recommended that Honda has the capacity of outflanking BMW and Mercedes by manufacturing super luxury sedans and sports autos. Renowned Honda quality combined with ECU styling, luxury, and engineering have fueled Acura’s success so far. An expansion of this theme to even bigger and/or sportier models could vault Acura forward.
Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering cars that are high in luxury, tops in engineering, and powerful in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next twenty years. Kudos to the Honda Motor Company for developing a brand which has been so well received.
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